Our Pursuits

The Cheer Project

It takes 21 days to form a habit. So starting right now, let's all do one small act of cheer a day to make the world a happier place.

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Silhouette of Buzz the Bee showing that he is missing!

#Bring Back The Bees

Where's Buzz the Bee?
Buzz is missing because there's something serious going on with the world's bees. With deteriorating bee colony health, bees everywhere have been disappearing by the millions and its time we all did something about it.

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Baby with a bowl of Cheerios that are about to spill.

First Finger Food

Learn more about when your child is ready to start eating Cheerios.

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Heart Healthy

Made with the best oats possible, Cheerios feed your heart with goodness.

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Whole grain oats from the farm.
100% Whole Grain Oats

Fed by the sun and grown into the earth, the oats in our cereal are jam-packed with positive energy.

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The word "honey" spelled out with real honey.
Real Honey

Every box of Honey Nut Cheerios is made with a unique blend of golden, sweet honey.

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Hands holding fresh oats.
Farm to Table

Our partnership with farmers matters to get the best oats.

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NEW Chocolate Peanut Butter Cheerios!

Real cocoa and peanut butter…...for breakfast? Oh-yeah. Your kids will love the delicious flavour combination and you'll love that every bite is packed with the whole grain goodness of Cheerios. Now mornings can leave everybody smiling.

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