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a full bowl of cheerios and milk, the bowl is in a heart shape and there are 3 halved strawberries in the bowl floating in the milk with the cereala full bowl of cheerios and milk, the bowl is in a heart shape and there are 3 halved strawberries in the bowl floating in the milk with the cereal

Hearts Matter

When you eat Cheerios, you do your heart some good. Here's why:

Close up view of an oat plant in a field at sunsetClose up view of an oat plant in a field at sunset

The whole grain oats in Cheerios contain beta-glucan.

Cheerios cereal in the formation of a heart.

What is beta-glucan?

Beta-glucan is a soluble fibre proven to help lower cholesterol.

How can beta-glucan help lower cholesterol?

Orange and blue illustrations of the letters "O" and "C"

Eating foods rich in whole grain oats puts beta-glucan in your digestive system

Two hands forming a heart shape against a sunny backdrop

Lowering your cholesterol is just one step towards a healthy heart

Orange and blue illustrations of the letters "O" and "C"

Beta-glucan forms a gel which sticks to some cholesterol and removes it from the body

This is just one way that beta-glucan is thought to help lower cholesterol!

A close-up of a person's athletic shoes walking on a trail.A close-up of a person's athletic shoes walking on a trail.

How is beta-glucan part of a healthy lifestyle?

Studies show that three grams of soluble fibre daily from whole grain oat foods - like Cheerios - in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.

Illustrated icon of a heart above a spoon with 3 cheerios on the left, and a stalk of wheat on the right

Cheerios cereal provides one gram of soluble fibre per serving.