A bowl of honey nut cheerios next to a jar of fresh honey with a Honey Nut Cheerios box.

Our Honey

We owe a lot to the bees that make our honey.

That’s why we wanted to find a way to celebrate their hard work—and show people just how much they matter. Watch our documentary to see how we found a whole new way to put bees in the spotlight they deserve.

It took 30 days to build the installation in St. Cloud, Florida.
Brent Dickson, the resident beekeeper, took care of all the bees during the duration of this project.
There are 10 hives total, each hive averaging 10,000-70,000 bees per hive. That’s a lot of bees!
A honeycomb, bowl of cheerios, jar of honey and oats.

Our passion for honey starts at the source

Honey is more than just an ingredient – it’s the flavour at the heart of Honey Nut Cheerios. And that’s why we work hard to source every drop of our honey from dedicated beekeepers who love honey as much as we do.

Our handpicked beekeepers care about the future of their bees

Most of the beekeepers who make our honey run family businesses that depend on their bees to make a living – and that’s a lot of responsibility. With an average of about 2,600 hives, our beekeepers may have as many as 156 million bees to look after.

Bumble bee on a flower pedal.
Bees have to visit 2.6 million flowers to make a pound of honey
Bees on a bee-hive.
A beehive can produce up to 200 pounds of honey a year
Honey bee on the hive.
A honeybee could fly around the world on just two tablespoons of honey

The flavour of honey depends on the flower it comes from

When bees visit different flowers, the honey they produce is different, too – it can range in flavour from bold to sweet and in color from dark to light. That means beekeepers and farmers both benefit when they work together to give bees access to different crops they can help pollinate – and that make their honey taste great.

Diagram of the different types of honey and the different flowers they come from.

Our unique honey blend–a sweet balance of flavours

We use a wide variety of honey, from lots of different flowers, to create the perfect blend of flavours – and it’s this unique honey, golden and sweet, that gives Honey Nut Cheerios the taste you love.

Fresh honey next to a bowl of Cheerios.