A Gold Medal Champion
Oats are a champion among grains. They’re high in beta-glucan, a soluble fiber proven to help lower cholesterol—what a winner! But that’s not all oats have to offer. They’re also a highly sustainable crop. They require no irrigation, and we use the leftover hulls from harvested oats to provide non-fossil fuel energy at one of our mills.
Oat-Kay Cupid
We prefer to wait for the right oat to come along—and we only use oats that are healthy, hearty, and nutrient-rich. That’s why the oats that go into Cheerios are put through a careful screening process. We select only oats that are high in soluble fiber. Being picky about our oats and how they’re raised ensures we deliver only top quality Cheerios.
Keeping Our Cool
It warms our hearts to see an oat in the cold. That's because cool climates yield plumper, hearties oats. To keep our oats chilled out we source many of them right here in Canada! Canada is known to grow oats that are packed with nutrients.
Can’t Beat the Heat
What makes that classic Cheerios flavour so distinctive? We toast our O’s twice! After they’ve been harvested and sifted, we toast the oat grains, which makes for rich, aromatic oat flour. After the oat flour is made into dough and shaped into O’s, we toast the O’s again to get that perfectly crunchy Cheerio texture. Our double toasting allows us to bring out the full flavour of each and every oat.
Flour Power
Making oats into Cheerios sounds complicated, but we promise it’s not. First, we take the toasted oats and grind them up. This results in what we call pure oat flour, AKA “the good stuff.” Then we make oat dough and cut and shape it into itty bitty Cheerios. Then, the tiny Cheerios head off to the puffing stage.
Humble Beginnings
Cheerios start off small, but they sure don’t end up that way. Think of the itty-bitty dough O’s like popcorn. We heat them up and—PUFF!—they become the full-grown, full-flavoured Cheerios that we love.
Bee kissed
Life is sweeter with a kiss of real honey from Honey Nut Cheerios. For the perfect mouthful, we add a taste of honey, a touch of almond flavour, and a hint of simple syrup to a plain Cheerio. So simple and so sweet—just the way we like them.
How do you like them apples?
A burst of apple and a pinch of cinnamon create the perfect flavour combination for Apple Cinnamon Cheerios. We combine our apple puree with a blend of simple syrup and cinnamon, and then add it to a plain Cheerio. Behold, the Apple Cinnamon Cheerio!