Cheerios #CheerWithCheerios Sweepstakes #2

Official Rules (the “Rules”)

The Cheerios #CheerWithCheerios Sweepstakes #2 (the “Sweepstakes”) is sponsored by General Mills Canada Corporation (the “Sponsor). Sweepstakes begins on February 7, 2022 at 10:00:00 a.m Eastern Time (“ET”) and ends on February 13, 2022 at 11:59:59 p.m. ET (the “Sweepstakes Period”). NO PURCHASE NECESSARY. Making a purchase will not increase chances of winning. The Sweepstakes is subject to all applicable federal, provincial and local laws and regulations, and is void where prohibited.


The Sweepstakes is open to all legal residents of Canada, excluding Quebec, who are 18 years or older at the time of entry. The Sweepstakes is not open to: (i) residents of Quebec (ii) employees, officers, directors, representatives or agents of the Sponsor or any of its respective parent companies, subsidiaries and affiliates; (iv) the spouse and any member of the immediate family (defined as biological, step or adoptive mother, father, daughter, son, sister or brother) of any person described in (ii); and any person who resides with any person described in (ii) or (iii).

Participation constitutes entrant’s full and unconditional agreement to these Rules and the Sponsor decisions, which are final and binding in all matters related to the Sweepstakes. In order to be eligible to win a Prize, entrants must comply with these Rules.


To enter the Sweepstakes, launch the Instagram application.  Before the start of the Sweepstakes Period, @CheeriosCA will post about the Sweepstakes (“the Post”). There are three steps to enter:

  1. Follow @CheeriosCA
  2. Like the Post
  3. Comment on the Post by tagging a friend that you will be cheering with

You may also receive one (1) bonus entry into the Sweepstakes by taking the following actions on Instagram:

  1. Share a photo or video showing how you’re cheering for @teamcanada
  2. Post your photo or video on Instagram and include #CheerWithCheeriosSweepstakes and @cheeriosca in the Instagram caption
  3. Your account setting must remain public and you must keep the same Instagram handle during the Sweepstakes Period and until the prizes are awarded (as described in Section 4 below); and
  4. Your Instagram post must also comply with the Content Restrictions stated below. Failure to comply with any of the above requirements will result in disqualification of you and your entry

Your Instagram post need not include any other references, positive or negative, to Sponsor’s products or services. Instagram stories and Instagram posts where the hashtag is included in a comment rather than the caption of the original post will not be deemed entries.

Content Restrictions for your social posts: Your Instagram post and its included content must be your original work. If you include the names or likenesses of other individuals, you must have their permission to be included and to grant the rights set forth in Section 3. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor. Your Instagram post may not be indecent, obscene, hateful, tortious, defamatory, libelous, contain material that violates or infringes another’s rights, disparage Sponsor, or any other person or party, or contain material that is unlawful in any way. Your Instagram post must not contain brand names or trademarks other than those owned by Sponsor.

If your Instagram post meets all of the above requirements, you automatically will receive one (1) bonus entry into Sweepstakes drawing. Sponsor reserves the right to disqualify any Instagram post that it finds unlawful, or in violation of these Official Rules, all in its sole discretion

Each entry and/or bonus entry is referred to herein as your “Entry”.

An Instagram account is required to enter and is available for free at on the Instagram application or  All terms and conditions of apply. You must have a data service plan with your wireless service provider or wireless internet service for your web-enabled mobile device and a device that supports the Instagram application to enter. By entering this Sweepstakes, you understand that data rates may apply.  See your wireless provider for pricing plan details and mobile device capabilities.  Limit one (1) entry per tag and one (1) bonus entry per post (unlimited entries) during the Sweepstakes Entry Period. 

By submitting your Entry, you agree that your Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may disqualify your Entry for any reason at any time, including if it determines, in its sole discretion, that your Entry fails to conform to these Official Rules in any way or otherwise contains unacceptable content as determined by Sponsor, in its sole discretion. You agree that Released Parties (as defined below) are not responsible for any unauthorized use of Entries by third parties.  The Released Parties do not guarantee the posting of any Entry and reserve the right to remove any posted Entry at any time and/or for any reason.  By submitting your Entry, you accept all Sweepstakes rules and agree to be bound by the decisions of the Sponsor, which will be final.  You also agree that your Entry becomes the sole property of Sponsor, and Sponsor reserves the right to edit, adapt, copyright, publish, transfer and use it, without compensation or notification to, or review or permission from you and/or any third party. You agree that you will not use the Entry for anything other than personal use after Entry submission, including no use of the Entry for commercial or professional purposes, sweepstakes or contest entry, without the express consent of Sponsor in each instance.

Multiple entrants are not permitted to share the same Instagram account.  Any attempt by any entrant to obtain more than the above-stated number of Entries by using multiple/different Instagram accounts/usernames, identities, registrations and logins, or any other methods will void that entrant’s Entries and that entrant will be disqualified.  Sponsor will not verify receipt of Entries.  Automated, script, or macro Entries are prohibited, and any use of such automated devices or programs, or any method which subverts the entry process, will cause disqualification.  Released Parties (as defined below) are not responsible for lost, late, garbled, inaccurate, incomplete, misdirected or stolen Entries, photos, hashtags or @mentions, or transmissions, or problems of any kind whether mechanical, human or electronic.  Entries are the property of Sponsor and will not be returned.  In the event of a dispute of any Entry, the authorized account holder of the Instagram account used to enter will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned an Instagram account by Instagram.  Potential winners may be required to show proof of being an authorized account holder.

  1. SPONSOR’S USE OF CONTENT IN SOCIAL POSTS: Posting constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display the content of the Sweepstakes social posts in whole or in part, on a worldwide basis, and to incorporate it into other works, in any form, media or technology now known or later developed, including for promotional or marketing purposes.  If requested, entrant will sign any documentation that may be required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the content in the Sweepstakes social posts.

One Prize: There is one (1) prize to be won, each of which consists of: one (1) Team Canada beanie (retail value $48), one (1) Team Canada crew neck (retail value $118), one (1) scarf (retail value $30), one (1) signed hockey puck (approximate retail value $10), one (1) signed postcard (approximate retail value $10), one (1) set of iron-on patches (approximate retail value $18), one (1) Cheerios Cheer Kit with craft activities (approximate retail value $35), and one (1) box of Cheerios cereal (retail value $5).

Total ARV of all of the prizes is approximately $274.  Odds of winning a prize depend on the number of eligible Entries received during the Sweepstakes Period.  Winner may not substitute, assign or transfer prize or redeem prize for cash but Sponsor reserves the right, at its sole discretion, to substitute a prize (or portion thereof) with one of comparable or greater value.  Winner is responsible for any applicable federal, provincial, and local taxes, if any, as well as any other costs and expenses associated with the prize receipt and/or use not specified herein as being provided.  All prize details are at Sponsor’s sole discretion.  Prizes will be awarded “as is” with no warranty or guarantee, either express or implied by Sponsor.  Limit one prize per person.  No more than the stated number of prizes will be awarded.


Sponsor or its designated representative will select two (2) potential winners (each, a “Potential Winner”) by a random drawing from all eligible Entries received during the Sweepstakes Entry Period on or about February 14, 2022. That same day, the Potential Winners will be notified via direct message on Instagram and must respond to this notification message within 7 days.  The Potential Winner is not the official winner (“Winner”) until (1) he/she correctly answers the skill-testing question, (ii) his/her eligibility has been verified; and (3) he/she has been notified that verification is complete.  Before being declared the Winner, the Potential Winner will be required to correctly answer a time-limited, mathematical skill-testing question, without assistance of any kind whether mechanical or otherwise, to be administered at a mutually convenient time by telephone. Sponsor will not accept screen shots or other evidence of winning in lieu of its validations process.  If the Instagram application fails or becomes corrupted for any reason, any Entry during that time will be deemed a defective Entry and is void.  Drawing will be conducted by Sponsor whose decisions are final on all matters relating to this Sweepstakes.

The Potential Winner may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release (unless prohibited by law) which must be received by Sponsor within seven (7) days of notification in order to claim his/her prize.  If the Potential Winner cannot be contacted, fails to execute and return the required documents within the required time period (if applicable), or prize is returned as undeliverable, such Potential Winner forfeits the prize.  In the event that a Potential Winner of this Sweepstakes is disqualified or ineligible for any reason, or fails or refuses to claim his or her prize for any reason, or a prize is unclaimed, that prize will be forfeited and Sponsor will select an alternate Potential Winner by random drawing from among all remaining eligible Entries.


Any use of automated devices is prohibited. Entries attempted by methods other than those described in these Official Rules shall be deemed void. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities, registrations and logins, or any other methods will void that participant’s entries and that participant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.

Sponsor also reserves the right at its sole discretion to disqualify from this Sweepstakes, and any future Sweepstakes or other promotion Sponsor conducts, any individual that it finds or believes to be tampering with the entry process, or the operation of the Sweepstakes, to be acting in violation of the Official Rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person.


See Sponsor’s Privacy Policy for information on how personal information is handled at 


By entering the Sweepstakes, entrants agree that the Sponsor shall not be responsible or liable for any losses or injuries of any kind resulting from participating in the Sweepstakes or acceptance, possession and/or use or misuse of the prizes, or any part thereof, and agree to release, discharge and hold harmless the Sponsor and each of their respective officers, directors, parent companies, subsidiaries, affiliates, related companies, advertising and promotional agencies, Sweepstakes administrators, third party services’ providers and prize suppliers (collectively, the “Released Parties”) from all claims or damages arising out of entrant’s participation in the Sweepstakes and/or acceptance, use or misuse of the Prize, or any part thereof.


All decisions of the Sponsor and its designated representatives are final and binding in all matters relating to this Sweepstakes. The Released Parties shall not be held responsible for any accident, negligence, printing, administrative or other errors that may arise or occur in connection with the Sweepstakes. The Sponsor reserves the right to modify, amend, suspend, or terminate this Sweepstakes in whole or in part, at any time without notice and with no obligation or liability, subject to applicable law. If the Sweepstakes is terminated, in whole or in part, before the end of the Sweepstakes Period, the Sponsor reserves the right to select the winners in a random drawing from all eligible, non-suspect entries recorded and received by the Sponsor as of the date of the termination or the event causing or relating to the termination, as determined by the Sponsor in its own discretion.

The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or use or misuse of any prize; (6) the security or privacy of information transmitted via computer networks; or (7) breaches of privacy due to interference by third party computer hackers or for any damage caused to or incurred by any eligible entrant or any other person by reason of any such event or occurrence. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, unless it is not possible to award another entry due to discontinuance of the Sweepstakes, or any part of it, for any reason, in which case entrant will have no remedy against Sponsor. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims. Entries are subject to verification and will be declared invalid if they are incomplete, garbled, forged, falsified, altered or tampered with in any way.


All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with the laws of the Province of Ontario.

  1. ENTRANT’S PERSONAL INFORMATION: Information collected from entrant is subject to Sponsor’s Privacy Policy

This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram. By entering, you understand that you are providing your information to Sponsor and not to Instagram.

Sweepstakes sponsored by:
General Mills Canada Corporation

1875 Buckhorn Gate, Suite 201

Mississauga, ON, L4W 5N9