Our Story

: Early 1950’s
Cheeri-Oats became the world's first ready-to-eat oat cereal. It has gained wide fame and instant recognition because of its letter "O" shape and delicious flavour.

: Early 1950’s
The name is changed to Cheerios from Cheeri-Oats, hence: "Cheerios—the first ready-to-eat cereal."

: 1953
The Cheerios package takes on a new look; strawberries are shown atop a heaping bowl of Cheerios and a single Cheerio is used to dot the "i" in Cheerios. Volume of Cheerios purchased doubles in 10 years.

: 1979
Honey Nut Cheerios introduced.

: 1988
Apple Cinnamon Cheerios introduced.

: 1991
Multi-Grain Cheerios introduced.

: 2010
Banana Nut Cheerios introduced.

: 2011
Chocolate Cheerios introduced.

Is Cheerios* cereal heart healthy?

Yes, Cheerios* cereal can be part of a heart-healthy diet.

Talking to your doctor about cholesterol

Before the Doctor visit You can try: Coming prepared with answers to some standard questions to help doctors and...

What kinds of foods help lower cholesterol?

Heart health experts suggest that Canadians try to consume (on average) less than 300 mg of cholesterol per day and less than 20 g of saturated and trans fat together.