Our Story

Early 1950’s

Cheeri-Oats became the world's first ready-to-eat oat cereal. It has gained wide fame and instant recognition because of its letter "O" shape and delicious flavour.
 

Early 1950’s

The name is changed to Cheerios from Cheeri-Oats, hence: "Cheerios—the first ready-to-eat cereal."
 

1953

The Cheerios package takes on a new look; strawberries are shown atop a heaping bowl of Cheerios and a single Cheerio is used to dot the "i" in Cheerios. Volume of Cheerios purchased doubles in 10 years.
 

1979

Honey Nut Cheerios introduced.
 

1988

Apple Cinnamon Cheerios introduced.
 

1991

Multi-Grain Cheerios introduced.
 

2010

Banana Nut Cheerios introduced.
 

2011

Chocolate Cheerios introduced.

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