Cheerios*
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Cheerios® Milestones:
  • Early 1950’s
    Cheeri-Oats became the world's first ready-to-eat oat cereal. It has gained wide fame and instant recognition because of its letter "O" shape and delicious flavour.
  • Early 1950’s
    The name is changed to Cheerios from Cheeri-Oats, hence: "Cheerios—the first ready-to-eat cereal."
  • 1953
    The Cheerios package takes on a new look; strawberries are shown atop a heaping bowl of Cheerios and a single Cheerio is used to dot the "i" in Cheerios. Volume of Cheerios purchased doubles in 10 years.
  • 1979
    Honey Nut Cheerios introduced.
  • 1988
    Apple Cinnamon Cheerios introduced.
  • 1991
    Multi-Grain Cheerios introduced.
  • 2007
    Fruity Cheerios introduced.
  • 2008
    Oat Cluster Crunch Cheerios introduced.