This is one specific type of fibre that has been shown in scientific research to help lower cholesterol.* This oat fibre acts like a "sponge," soaking up some of the cholesterol in the body so that the body can get rid of it naturally. Lowering cholesterol can lower the risk of clogged arteries and heart disease. It's nice when foods with good ingredients also taste good. This is just part of the wisdom in using whole grain oats.